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Email Marketing Services comparison (which is better)

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Do you want to know what is the answer? Constant contact and Sendinblue are best email marketing services. So basically Email is considered to be important asset for any kind of business. Whether the business is physical or online.

For each kind of business email is essential factor for the growth. Email can bring huge number of customers, helps to develop better connections. And also provide better ROI as compared to any other kind of marketing campaign. To get successful, You must ensure that you are using proper email marketing service. Even Though you just begin your journey to reach more audience. This post will be helping you for achieving it.

Top 10 Best Email Marketing Services

  • Sendinblue: Its effective to grow your list
  • Constant Contact: Effective drag-and-drop builder
  • MailerLite: Effective for essentials at less range of cost
  • Hubspot: Suited for automated email marketing
  • Moosend: Effective for Artificial intelligence powered ecommerce sales
  • Omnisend: Best omnichannel email marketing platform
  • AWeber: Best value for low subscriber count
  • GetResponse: Effective for automated lead generation
  • Drip: Best suited with new Ecommerce Businesses
  • ConvertKit: Effective thing for influencers, Bloggers as well as creators
email marketing

There are many email marketing platforms out there who offer similar services which are explained here in this Post. However, you should just focus with these top 10 to start your journey effectively. In my journey, i have been able to manage various email lists with over 100,000 subscribers.

And i have also used every kind of email marketing tools in my journey. I know which one is best that’s why i have made this post for you guys as well.

If you are planning to start a new email list from beginning or you are searching for new providers. Then this post will often assist you to find effective email marketing services. This post is made for solving your issues and providing solutions related with email marketing services.

Under this, I will mention costs, advantages as well as disadvantages for you regarding email marketing services. So let’s get started now

Email Marketing Service Reviews

Sendinblue: Its effective to grow your list

email marketing

Sendinblue provides a complete automated email marketing services. Simply input your content in it and then see how campaign grows your business.

This is effective solution and many functions you dream of are added into it. And mainly best in comparison with some new platforms. Don’t just rely on what i am saying, instead you can also free forever package now.

Sendinblue offers a host of lead which helps the tools to enhance your list:

  • Landing pages: Makes best as well as engaging web pages for collecting out the leads for you.
  • Sign up forms: Adds the forms in any place of your website in order to get data related with your clients.
  • Facebook Ads: Enhance the capacity of Facebook Marketing to increase the leads.
  • Retargeted Ads: Effective ads according to user’s past online engagements.

The simple trick here is to add best forms which turns website traffic in subscribers. SendinBlue often helps with it and grow more subscribers for your business.

Screenshot of how to embed a form on a landing page in Sendinblue

Its very quick to observes regarding these tools in helping your business grow more. And, unlike other email marketing services, Sendinblue basically assists you with chatting as well as sending SMS if you want to drive leads on your site or by text.

Sendinblue is accessible through the best free package which provides you with various contacts and over 300 emails each day. Which is best deal. Mainly if you run bootstrap startup and solo operation.

Sendinblue has a beginner friendly editor which enables you to make the look and feel of your email.

Sendinblue provides 4 various pricing tiers:

Free: 0$ each month

  • You can send around 300 emails each day.
  • Unlimited contacts.
  • Chat.
  • SMS marketing
  • Email template library

Lite: $25 each month

  • Over 100k emails each day
  • No limits to send emails daily
  • A/B testing
  • Remove the Sendinblue logo

Premium (Common): $65 each Month

  • Around 1MM emails
  • Marketing automation
  • Facebook ads
  • Retargeted ads
  • Landing pages
  • Telephone support

Enterprise: Customized pricing

  • Customized email volume
  • more than 20 landing pages
  • Customer success manager
  • Access for more than 10 peoples
  • Dedicated IP

The lite plans are enough for smaller companies and those who just started.

But, As your business grows, premium is best choice for you. Which has more functions like Facebook and retargeted ads with telephone support.

Constant Contact: Best Drag-and-Drop Builder

email marketing

Constant Contact is best platform which we suggest for them who has just started new in email marketing world. This is due to its drag-and-drop email builder. Constant contact enables you to make new emails which looks best and on-brand-no coding knowledge is required.

Adding out texts, pictures, videos and so on to any message is easy and clear to the point. It couples effectively with over 100 pre-built, mobile-optimized templates.

Constant Contact's template options page.

Its best tool to get started with. Those who don’t have so much technical knowledge will find this tool very great and make better newsletters within no time. With this tool, You can easily figure out the outcomes of your campaigns in real-time.

You will be seeing all from open rates to click-through rates, and information for every subscriber. This is needed so that you can understand which tactics are best and which are not working. Automation is advantage of this tool. So much of work can be handled by autopilot.

For instance, you can observe welcome messages for new subscribers and set up drip campaigns according to reactions. This platform will give opportunity to use it free for 60 days.

email marketing

The costing package of this tool is on the point. It offers 2 different kind of plans which are Email and Email Plus. Unlike many email marketing tools, yours rate will be linked with peoples who have subscribed to your content.

Below are some of the cost which seems for every plan:


  • 0-500 subscribers: Price starts from $20 each month.
  • 501-2500 Subscribers: Price begins from $45 each month
  • 2501-5000 Subscribers: Price starts from $65 each month
  • 5001-10,000 Subscribers: Price starts from $95 each month

Email plus

  • 0-500 Subscribers: Price starts at $45 each month
  • 501-2500 subscribers: Price starts at $70 each month
  • 2501 – 5000 subscribers: Price starts at $95 each month
  • 5001- 10,000 Subscribers: Price starts at $125 each month

These tiers continues till 50,000. After you get around 10,000 subscribers, You will be upgraded with Email plus plan.

For any kind of general and professional mails, Even cheap plan can work. However if you need complete benefits out of email marketing. Then i will suggest you to go for Email Plus.

Cuz it will come with better functions such as A/B testing, Dynamic content as well as automated behavioural campaigns. You will be accessed to personalize demographic information, coupon, polls as well as surveys.

MailerLite: Effective for essentials at affordable rates

email marketing

This tool also offers all benefits without any doubt. This can be best choice for anyone who needs simple understanding. You are the owner who don’t want unnecessary things. You are required some tools for starting with your newsletter. This tool is also effective for teams.

No one will be affected negatively by this tool, Which has meaning that everybody will be using its functions at their disposal. This platform also gives opportunity of automation, landing pages, pop-ups and surveys. So you are not limited to less functions.

However the UI for every one is fairly spartan and clear. This platform also have drag-and-drop editor. That gives opportunity for designing best quality of messages.

Segment your subscribers for enhancing the process as well as optimizing your campaigns with functions such as A/B testing.

email marketing

i would suggest MailerLite for them who needs simple email software at affordable price.

Lets see the pricing plans for MailerLite:

  • Over 1,000 subscribers: $10 each month
  • 1,001-2500 subscribers: $15 each month
  • 2,501-5000 subscribers: $30 each month
  • 5001- 10000 subscribers: $50 each month
  • 10001-15000 subscribers: $75 each month
  • 15,001-20,000 subscribers: $100 each month
  • 20,001-25,000 subscribers: $120 each month
  • 25,001- 30,000 subscribers: $140 each month.

And the cost begins to increase around $20 till 40$ on each 10,000 subscribers. This platform provides up-to 30% of discount if you sign up for annual billing.

Which makes it the most affordable choice in our list. And till 1000 subscribers, its without any cost. however drawback here is that you can just have 12,000 emails each month.

And also you cannot get all the functions. You can choose this plan when you are just beginning your journey.

Hubspot- Best for automated Email marketing

email marketing

Hubspot is all complete solution for marketing automation. And it provides best service for any kind of startups and companies. Hubspot gives the opportunity to its users in creating, personalizing as well as optimizing their emails without the needs of any designers or IT.

In which the software comes is in the automated workflows. This enables you to easily set triggers for your email subscribers as well as enhance the leads in clients.

Hubspot map also assist you to visualize for better picture and easy optimization process.

Hubspot mapping tool.

You can imagine as the optimal choice for your subscribers. Which usually depends upon certain kind of actions which they takes. Your subscribers can experience various targeted things through email. The email marketing service is only a single thing within Swiss Army Knife that is Hubspot.

Email marketing can also be used with various other things like marketing Hub and their CRM. You can make your email marketing effective when they are linked with other services. Hubspot is also having pre-made email templates for helping you to get best outcomes that you need. with its drag-and-drop builder, you can often make best emails without any coding or IT knowledge.

Hubspot is very easy to get started and enables you with customization process also. It also add calls-to-actions as well as pictures for modifying your content as well as colors to match with your brand.

You can make use of their advanced personalization tools for personalizing your emails so that you can enhance the click through rates easily.

You can utilize any data in email subscriber’s contact records to instantly get subject lines, useful information, links, attachments as well as calls-to-action. Hubspot A/B testing tool is top-notch. For functioning better, You can use it inside analytics.

Hubspot email reports

You can see the information from the analytics regarding subject lines which gets more click and which content, calls-to-action helps you to earn more.

You can also leverage it with landing pages and signup forms to get the sense of ROI of email campaigns. Around 2000 emails each months, the tool is free of cost. And paid plan starts from $50 each month.

Moosend- Effective for Al-powered Ecommerce Sales

email marketing

It provides email marketing solutions. It does not matter even if you are beginner. Moosend is considered to be effective tool for your email marketing solutions.

Which has real-time analytics, easy drag-and-drop email builder and easy segmentation tool. Best part about this platform is Ecommerce Al.

This tool includes machine learning as well as collaborative filtering for targeting consumers with goods. That they might like according to shopping habits of same consumers.

email marketing

You can easily relate this tool with consumer shopping decisions. And also have their records regarding when they purchase and which goods. So that you can have the idea about those goods and you can promote those goods nextime.

I have not come through any other email marketing service which provides opportunity like this. However, this tool offers complete advantage for those business who has just started and want to target more customers.

email marketing

This platform also performs and knows the basics of email marketing. Its advanced personalized functions enables you to make emails that are different to target clients. Its segmentation tool enables you to get audience through buying behaviours, cart abandoned goods and so on.

Although, this platform dont provide so many themes and just has around 40 responsive themes to select from. But, all of them can be customized and they are catchy. However, pricing also has free version and both paid version which starts from $8 each month. Lets explore more data below:

Free– $0 each month

  • You can send as much emails as possible.
  • Signup and subscription forms
  • Reporting and analytics
  • No credit card is needed

Pro– $8 each month

  • Landing pages
  • Transactional emails
  • Phone support
  • SMTP server
  • 5 team members

Enterprise — Custom pricing

  • Custom reporting
  • Dedicated account manager
  • SSO & SAML
  • On-boarding and migration
  • 10 team members
  • Service-level agreement

Omnisend- Best Email Marketing Platform

email marketing

It is simple and suited for ecommerce business. OmniSend offers many features such as automated email and SMS messaging to convert leads into clients. It make sure to get most of your hard work into yours customers.

And step by step this is done by Omnisend for you to take complete advantages. Omnisend does all this through combining different sms, pushes browser notifications, email marketing, Google consumer match and finally Facebook advertisements. Ominisend enables their users to work with segmented campaigns also.

Omnisend automated actions for customers.

Using the library of this platform can simply create effective and best emails. Their costs depends on how much contacts you are often having. Under this you can get idea with having 500 contacts.

Free — $0

  • Up to 15,000 emails / month
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop ups
  • Reports

Standard — $16 per month

  • Up to 15,000 emails / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Up to 15,000 emails / month
  • $80 in free SMS credits / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Enterprise — Custom pricing

  • Unlimited emails
  • Free SMS credits
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting
  • Email migration
  • Dedicated account manager
  • Deliverability support
  • Custom IP address

Important Note: This information is linked with 500 contact list. If you are having above 500 then costs are different. I suggest you to start with standard plan.

Since, having unbranded emails alone is worth the money and you will also get access to their email and SMS automation tools. So 24/7 assistance for Chat and common issues will also be provided

AWeber- Best choice for less subscribers

This email marketing service is very reliable and also has minimum charges which is not expensive. It has very straight and clear structure of costs which are affordable. This platform is best suited for those peoples who has few subscribers around 500 or less.

This is different then other email marketing services. Since in other platforms the features are changed according to the costs. But with Aweber, this is not the case. Which means that even if you have 10 contacts or 150 contacts, still you will be getting same features to use.

Below you can find the pricing plans:

  • 0 – 500 Subscribers — $19 per month
  • 501 – 2,500 Subscribers — $29 per month
  • 2,501 – 5,000 Subscribers — $49 per month
  • 5,001 – 10,000 Subscribers — $69 per month
  • 10,001 – 25,000 Subscribers — $149 per month
AWeber email campaign page.

With this platform you can enjoy any functions that you want and it will be also like other platforms.

  • 700+ pre-built templates
  • Drag-and-drop email builder
  • Email analytics
  • A/B testing
  • Sign up forms
  • Automation
  • Third-party integrations
  • Subscriber segmentation

GetResponse- Effective for automated lead generation

GetResponse is bit advanced platform to use. This platform provides complete solution which mainly deals with automation. When i say that it is all in one then that is the case with GetResponse.

It provides many functions like Audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics and even webinar software. With this method you can gather proper leads and set them in place. And you can possibly turn your leads in customers as well.

This platform provides one standout tool which is called as Autofunnel. Which can be utilized to create Funnels for sales, leads, webinars. It’s completely automated and can be used without any difficulty. Everything will be handled by GetResponse and you don’t need to worry about the process.

Since its complete of automation process. So it will assist you to get more subscribers in a time. Funnels include stuffs such as emails, landing pages, exit options, marketing automation, Facebook advertisements as well as ecommerce integration. Everything is related with your aims and the way you handle stuffs.

GetResponse Features

Let’s explore GetResponse pricing:

Basic — Starting at $15 per month

  • Autoresponders
  • Unlimited landing pages
  • 1 sales funnel
  • Unlimited lead funnels
  • Sell e-products

Plus — Starting at $49 per month

  • Automation builder with 5 workflows
  • 5 sales funnels
  • Contact scoring capability
  • Webinars with up to 100 attendees
  • CRM software

Professional — Starting at $99 per month

  • Automation builder with unlimited workflows
  • Paid webinars with up to 300 attendees
  • Unlimited sales funnels
  • Unlimited webinar funnels

Max (enterprise tier) — Custom pricing

  • Transactional emails
  • Dedicated IP
  • Webinars with up to 500 attendees
  • Consulting services for email campaigns
  • Dedicated account manager

All of the costs above mentioned are linked with 1000 subscribers. As you get more number of subscribers the prices will also be higher.

Even the entry-level package provided Through this platform comes with Amazing functions such as Autoresponders, lead funnels as well as sales funnels.

Every packages includes up to 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations and 24 hours live chat help.

However if you want complete benefits then i will suggest you to go for Plus plan. Mainly if you are not having CRM software. However the prices are bit costly in comparison with other platforms. But the plan also includes everything you are looking for. You will not just get email software.

But you will get many things such as automated lead funnels, landing pages, Webinars and many more which cannot be provided by other platforms. If you are looking to give money in Advance then you can get discount offers per yearly from this platform. Along with 24 months of contract also. If you are looking to try free then go for 30 days at least.

Drip- Effective for New Ecommerce Business

Drip is new email marketing service. It is like CRM which provides email marketing for ecommerce companies. According to me Drip is best suited for new ecommerce businesses.

Because drip concentrates with small, independent stores the same effective automation and segmentation tools for email marketing like big ecommerce shops. Drip is best for new brands who are seeking to grow.

With this platform, You can easily figure out the data linked with consumer intent and buying decisions. You will get the opportunity to get new website audience from returning clients.

This platform also gives you opportunity to reach peoples which have abandoned their carts. You can get all valuable information within no time. And also you will be able to reach proper audience.

Drip data mining tool.

All the packages of Drip includes similar advantages and functions. Its CRM will assist you to get more clients from various touch points online. Which also includes the email. This platform is also having financial attribution function. which will provide you with exact details regarding which campaigns are making more profits. This platform is best suited for Ecommerce stores.

Drip is having most of the things that you need to get successful with email marketing. Such as personalization capabilities, powerful segmentation choices as well as complete insights.

Pricing packages are linked according to how many clients you are having.

  • 1-500 subscribers — $19 per month
  • 501-2,000 subscribers — $29 per month
  • 2,001-2,500 subscribers — $39 per month
  • 2,501-3,000 subscribers — $49 per month
  • 3,001-3,500 subscribers — $59 per month
  • 3,501-4,000 subscribers — $69 per month
  • 4,501-5,000 subscribers — $79 per month
  • 5,001-6,000 subscribers — $99 per month
  • 6,001-7,000 subscribers — $109 per month

And the list can go till 140,000 subscribers before it gets custom. Every plan package involves 24/7 live chat and email support. You can even use it without any money for 14 days and enjoy all of its functions.

ConvertKit-This platform is best suited for Influences, Bloggers as well as creators

ConvertKit is in my top choice list for email marketing service platform. Its best suited for creators of any types. Whether you are writing blogs, making videos in Youtube or you are music artist.

The reason behind this is ConvertKit concentrates more with involving peoples as well as nurturing them with landing pages, ecommerce places as well as membership sites.

You will certainly make more customers from your Social media profiles, blogs, Youtube Videos, Facebook pages and so on. For peoples who need to make automated email funnels at less rates can go for this best option.

ConvertKit Features

For setting up with automated emails, You will be given guidance by Visual flow chart.

In place of mixing different lists of subscribers, ConvertKit will group all your contacts within single list. However still you will be having control and you can change the list according to your desires. You can do this to enhance the personalization of your campaigns. Which can be best for makers with huge customers.

This platform is effective to send instant emails with proper formatting. Nothing is difficult to understand from this platform.

As compared to many email marketing softwares, This platform pricing is linked with Numbers of contacts you are having.

  • 0 – 1,000 Subscribers — $29 per month
  • 1,000 – 3,000 Subscribers — $49 per month
  • 3,000 – 5,000 Subscribers — $79 per month

If you use this platform when you have over 5000 contacts. Then you can get advantage from its free concierge migration service. You can also save some money and get this platform for free upto 2 months. If you sign up for yearly plan.

This platform is having over 70 third-party direct integrations, customizable forms as well as custom reporting. Email and live chat are there for around 12 hours each day. Starts from Monday till Friday. With limited assistance on Nights and weekends.

You can also use ConvertKit for free up-to 14 days to know its amazing features.

How you can find the best email marketing service for yourself

The best email marketing service will be new and better for you. Since multi-million dollar information product business will be having different requirements than simple business.

However there are certain aspects which we take to consider, Since we think that those can be very essential for most companies.

I will be explaining you with some lists about which things are important and which are not. And what mainly you want to know which choice is best suited with you.

You can use our insights as guidance for making your best choice.

plenty of Email templates

Email marketing service can reduce your stress and pressure. You might need more sales through best emails within your advertising tactics. Or you might just be interested to send some newsletter to your audience.

Reasons can be many, But you just want your emails to be perfect. Right?

That’s the reason people choose best email marketing services to reduce the pressure. And every emails gets monitored and handled by these services. Giving best to serve you and your potential clients.

The services mentioned above provides drag-and-drop email templates for helping you not to worry regarding the stress to design email. Since everything will be done by email marketing service and your emails will look professional automatically.

email marketing

The services provides many various email template kinds to fit with certain purposes.

For instance, Hubspot brings a room of pre-built sales email templates already available for you and your company. If you need then Hubspot can also enable you for creating templates according to your own choice. You can alter them based on your business requirements.

MailChimp can also be used as best service which has various email templates. Basically serves various needs like helping to sell products as well as promoting Articles. You can even customize it according to yourself. Which gives

you an opportunity to design stuffs related with your brand Ambitions.

Simple Segmentation

As your company expands day by day the process also changes dramatically. Which allows you to flexibly alter your operations for different needs and wants. You should always have different variety of products to target your audience.

Since one category of product or service can make your operations boring to them. Therefore effective email marketing software allows you to target specific audience with specific kinds of products and services. For instance, Email marketing platform such as MailChimp does all this job.

It basically enables you to tag segments of your clients which depends about how they subscribed to your email list. Through that manner it can easily segment peoples according to their goals and needs.

Similarly there is a service called as Omnisend which can also enable to target peoples according to their needs. Basically it enables you to target audience according to their interests, Demographics, email open rates and goods they bought.

Important tip: If you want functions such as segmentation then you should also be prepared to pay for it. Since it will not come with free plan. And if you pay then you will get advantage since conversion rates can expand more. And it will help your business to grow as well.

In-Dept Analytics

As business expands you should know what are the things helping you and how to improve them more. So email marketing services are always there to help you achieve that. By giving you deep records and measures to figure out what’s happening in your business.

Through using analytics and KPIs. By understanding this piece of information, It will helpful for you to know details. Like where your audience stays, who are they and what products they purchase from you. Email marketing services can also assist you to make better services and marketing tactics in future.

For instance, You can segment your audience in better ways using proper analytics tool. HubSpot is having some of the effective traffic as well as conversion analytics tools. And also has A/B testing functions. Their analytics tools will inform you about how many of your emails are performing and why.

Easy Automation

In any business the process is not so easy. What matters is how you are well focused and what your aims are.

But with the case of email marketing services, they are fully automated. Which means once you segments the audience, then automatically your emails will be send to them based on their needs and wants.

And you don’t have to worry about to ensure that are your subscribers in the right sales funnel. Since all the process is automated and will be handled by email marketing service.

This is the reason you should choose effective email marketing services. So that less pressure can be put on your business and you.

Constant Contact as you can see above in the picture. This software is best for automated emails. This platform tells you about new subscribers and put them in places according to their desires in certain campaigns. As this platform has easy design. Which can help you to do by yourself also. Without the need to do hard work since its very easy.

If you are interested in automated emails. Then even GetResponse is best for you to perform the tasks. Its Autofunnel enables you to make complete automated sales, leads as well as webinar funnels in less clicks.

Top Email Marketing Services for 2022 in Summary

So what’s the best email marketing service? I wish i could just list one for you. However everything is related to your goals, tactics, peoples as well as budget. So that’s why i have given you so many choices. So that you can choose the best one for your needs.

You can go through the information above to understand which one suit you best and pick.


  • SendinBlue- Best for growing your list
  • Constant Contact- Best drag-and-drop builder
  • MailerLite- Best for the essentials at an affordable price
  •  HubSpot- Best for automated email marketing
  • Moosend- Best for AI-powered ecommerce sales
  • Omnisend- Best omnichannel email marketing platform
  • AWeber- Best value for low subscriber count
  • Getresponse- Best for automated lead generation
  • Drip- Best for new ecommerce businesses
  • ConvertKit- Best for influencers, bloggers, and creators

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